Marketing Tools For Clubs
August 27, 2023
This month we are really focusing on helping our clubs get new members. If our clubs are the heart of judo then our members are the blood that runs through the veins of our sport and without members and clubs we simply wouldn’t exist.
In the survey we sent out last month (there is still time to complete it here) nearly 50% of you were looking for assistance with marketing. We have been working behind the scenes on this for a number of months and are delighted to be able to launch three projects that we hope will really help you.
The first is the Acquisition Campaign, which launches with our new club finder on 4th September.
The second is our Marketing Playbook series which covers everything from how to develop a brand position, right the way through how to buy Facebook ads. We have also included a playbook that gives you a step-by-step guide on building your own advertising and social media posts using Canva. We’re excited to share our first three playbooks with you all, and will continue to invest in this series to empower you to drive results for your clubs.
Playbook 1 – Brand Positioning And Marketing Strategy. (Download Here)
Playbook 2 – How To Buy Ads On Facebook And Instagram. (Download Here)
Playbook 2 – How To Buy Ads On Facebook And Instagram. (Download Here)
Playbook 3 – How To Use Canva For Graphic Design. (Download Here)
The third and final project is the beginning of our digital asset management systems (DAMS). This is very much a work in progress but the plan is to begin to build a robust library of photographic images and videos that our clubs will be able to use to help market themselves.
This is all very much a work in progress and there are two things we would really appreciate. Firstly, feedback on how helpful (or not) these three projects are for your club and, secondly, what you have done that has been really successful that you would like to share with the judo family. On both of those please email us at communications@britishjudo.org.uk.
Wishing you a great month, and many more members,
Yours in marketing.
