Sports, Automotive and Technology communications consultancy, Performance Communications, has announced the winner of its BOOST competition to promote women’s sport in the UK.
Following a tough judging process, over 60 initial entries were shortlisted to 8 athletes from over 28 summer and winter Olympic sports. Of those shortlisted athletes both Jemima Yeats-Brown and Kelly Petersen-Pollard were eventually chosen to win the main prize.
The winners will benefit from £20,000 worth of consultancy over six months, including media training, a social media workshop from digital agency Frisson Creative, sponsorship consultancy with WH Sports and a mentoring session with two-time Olympic gold medallist Victoria Pendleton.
Nicola McKelvey, head of women’s sport at Performance Communications, said: “The judges were hugely impressed with all of the entries. However, Jemima and Kelly both stood out. Their passion for their sport and for what women can achieve in what is typically seen as an aggressive male sport was really inspiring. I can’t wait to start working with them.”
Kelly Petersen-Pollard said: “I started doing judo when I was four and I’ve been training full time for the past two years. Growing up I was inspired by people like Denise Lewis and Kelly Holmes and I hope to be able to inspire young girls throughout my journey and in the future, to take up any sport and challenge themselves whilst enjoying what they’re doing. I’m really excited about being picked as one of the BOOST winners – it’s even better being a joint winner as I get to work with my fellow Judoka Jemima.”
Jemima Yeats-Brown said: “It’s been a tough few years for me in terms of my injuries but I have just competed in my first tournament for 600 days. I love fighting and I love winning and I want other girls to see that as a good thing. I’m looking forward to working with Performance Communications, alongside Kelly, to find out how we can promote ourselves and our sport to a wider audience.”
About Performance Communications
Performance Communications is a communications agency fuelled by its team’s passion for Sports, Automotive and Technology.
Through its 18-year history the agency has worked across almost every sport, both leveraging brands’ partnerships with individuals, teams, competitions and governing bodies and working on behalf of rights holders to increase their marketability through innovative promotional campaigns.
Prior to setting up its new Women’s Sport division, its campaigns have included supporting Skoda’s #thisisourtime women’s cycling initiatives and raising the profile of many female athletes and teams across football, golf, cricket, swimming, sailing and athletics.
About Frisson Creative
Frisson Creative specialises in social content, design, influencer campaigns and community management for live sporting events, brands and rights holders. Clients to date have included The Alfred Dunhill Links Championship, Nissan, Crystal Palace F.C, Newbury Racecourse, St Andrews The Home of Golf and Oddschecker.
Founded in 2017, the agency also owns cricket social media brand, Crickshouts, and operates one of the biggest football social influencer networks in Europe.
About WH Sports
WH Sports is a sponsorship and athlete management consultancy.
Its sponsorship consultancy team works with companies to find ways in which they can achieve marketing and business development goals through sport and ultimately achieve growth using this platform.
WH Sports also works with rights holders to create and utilise aspects of their business that command commercial value, allowing it to source and introduce appropriate brands that will complement and profit from an association with its clients.