Summer Activation: Events, Festivals, Camps & Parent Engagement – 22 May 26 – Webinar

Date / Time:

22 May 2026 – 12:00-12:45 on Microsoft Teams

Overview:

Summer is a critical period for maintaining momentum, retaining members, and setting up a strong return to full programmes in the autumn. In this bitesize lunchtime webinar, delivered in partnership with NEST Management, you’ll explore how to design and deliver summer engagement marketing campaigns that support camps, holiday activity, and prepare your club or business for post‑summer recruitment.

The session will focus on practical campaign planning, clear messaging, and simple marketing actions that keep families engaged over the summer while positioning your offer for a smooth and successful recruitment push in September. You’ll look at how to connect camps and activities with parent communication, follow‑up, and offers that convert interest into long‑term involvement.

You’ll learn how to:

– Plan summer engagement marketing campaigns that support camps and holiday activity

– Keep parents and participants connected during quieter summer periods

– Use summer activity to warm audiences ahead of post‑summer recruitment

– Create simple follow‑up campaigns that convert summer engagement into new members

Why attend?

– Gain practical marketing ideas you can apply immediately

– Make better use of summer delivery to support autumn recruitment

– Learn proven engagement and planning approaches from NEST Management

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