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British
Judo has entered into a unique partnership with Lucozade Sport
that will help players prepare for major international events.
Installed as the Official
Sports Drink and Nutritional Partner to British Judo, Lucozade
Sport’s commitment will provide all members, from amateurs to
the sport’s elites, with access to safe and effective sports nutrition
products. With its range of high performance drink powders, nutrition
bars and carbohydrate gels manufactured and designed to provide
a complete solution to players’ nutritional needs, British Judo
recognised that Lucozade Sport is uniquely placed to help support
players throughout their training and maximise their performance
during competitions.
A physically demanding
sport, Judo is a cardiovascular workout which helps improve general
health and fitness as well as promoting discipline and self control.
‘Irrespective of whether you are training or competing, it
is essential that players are correctly fuelled for the challenge
ahead’, commented Kate Howey MBE,
BJA Elite Performance Coach and double Olympic medalist .
‘ The new partnership with Lucozade Sport is a great boost
for all involved in the sport and will help club players and members
of the National Performance Squad to perform at their peak as
they challenge for medals at all levels. ’
Thanks to the new partnership,
all members of British Judo will qualify for an exclusive 15%
discount on all Lucozade Sport products purchased
at the Lucozade Sport Science Academy (LSSA) Online Shop. By simply
visiting http://www.thelssa.co.uk/lssa/AdManager/ad.asp?c=0029061005
members can claim this exclusive benefit and have a range of products
delivered direct to their door the following day.
The new relationship
will also see Lucozade Sport supply a range of contaminant tested
sports nutrition products to the National Performance Squad. Requiring
constant refueling and rehydration, the sport’s elites will enjoy
access to the latest products from the LSSA’s specialist product
development programme which will play an integral role in their
preparation, performance and recovery at training camps and competitions
throughout the world.
Commenting on the new
relationship, Lucozade Sport Science Academy Performance Director,
John Brewer said, ‘The new partnership with British Judo highlights
our commitment to work closely with athletes from all sports to
gain an insight into how we can help maximize performance in their
respective disciplines. By passing on our expertise and knowledge
of sports nutrition we hope more players will understand the key
role that safe and effective sports nutrition can play in fuelling
their performance goals.’
The LSSA will work closely
with Great Britain’s elites to advance their knowledge and understanding
of the role that sports nutrition plays through a tailor-made
educational support package that will see Lucozade Sport dieticians
deliver sport nutrition workshops to the squads support staff
to ensure all members get the most out of the sport.
To find out more about
Lucozade Sport’s products, visit www.lucozadesport.com
. To gain a further insight into the work of the Lucozade
Sport Science Academy, visit www.theLSSA.com
.
Did
you know that Lucozade Sport…?
The Lucozade Sport Science
Academy (LSSA) works closely with elite athletes and sports associations
to increase its knowledge of the impact of nutrition on sporting
performance. This knowledge has been applied in the development
of an outstanding range of products that benefits both elite athletes
and the exercising public. It is this commitment that athletes
have come to rely on when choosing to use Lucozade Sport’s scientifically
proven formulations during training, in competition and for recovery.
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