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G4S and British Judo
have today launched a new brand to support the G4S youth judo
programme, which will give 750 children the chance to take part
in judo lessons for a year and grade, subsidised by G4S, at participating
BJA judo clubs.
The “Give it a go judo”
brand will run across a host of marketing materials and will assist
in raising the profile of the initiative.
BJA clubs have the opportunity
to attract new members through the programme, which will be available
to the children of G4S employees.
G4S will pay for a month
of classes, then subsidise the remainder of the year, as well
as pay for a licence, three gradings and provide a judo suit for
£1.
The children participating
in the programme will be issued with a book of vouchers, each
which will be given to either the club (for the lessons and gradings)
or the BJA (for the licence and suit).
Clubs will be refunded
to an agreed amount for the lessons and the gradings. The programme
will be supported by a substantial marketing campaign, which will
launch next month.
If your club wishes
to participate in this programme, which will help to bring children
into the sport up and down the country, please complete the agreement
form on the following link. FAQs and more information are also
available.
Download
programme information
If you have any further
queries that are not answered by the above, please contact the
BJA on 01509 631670
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