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12 June 2008, London –
adidas, official kit supplier to the British Olympic Association
(BOA) and the British Paralympic Association (BPA), unveiled the
kit to be worn by Team GB and ParalympicsGB at the 2008 Beijing
Olympic and Paralympic Games.
The new kit was revealed
by British Olympic and Paralympic Beijing 2008 hopefuls Tom Daley
(diver), Heather Fell (Pentathlete) John McFall (sprinter), Victoria
Pendleton (cyclist), David Price (boxer) and Liz Yelling (marathon)
at the adidas Performance Store in central London.
The new Team GB and ParalympicsGB
kit is specially tailored for each individual sport and has been
designed to help athletes cope with the hot and humid conditions
in Beijing . In total, adidas will provide over 120,000 units
of Olympic and Paralympic apparel and footwear, including for
the first time bespoke eyewear to the 500+ members of Team GB
and ParalympicsGB. Over 680 different products have been created
for athletes, coaches and officials.
For those competitors competing
in the heat and humidity the kit incorporates advanced adidas
technologies which have been specifically developed with athletes.
ClimaCool™ technology will ensure athletes’ bodies stay at the
optimum temperature when in competition. ForMotion™ technology
will ensure that the kit moves seamlessly with athletes’ bodies
when they perform which will be particularly important in the
humidity.
In addition, adidas have
now included TECHFIT POWERWEB™ in their tennis, boxing, weightlifting
and swimming kits. TECHFIT POWERWEB™ has been used successfully
in the past to power track & field athletes such as World
Champion 100m sprinter Tyson Gay and World Indoor Champion triple
jumper Phillips Idowu.
Specialist footwear for
each Olympic and Paralympic sport has been developed by working
closely with athletes to understand their needs and demands from
performance products. adidas makes bespoke specialist footwear
for 27 of the 28 Olympic sports including Weightlifting, Wrestling,
Fencing and Sailing.
Speaking about the kit,
Chris Tomlinson, World Indoor long jump silver medallist and British
record holder said: “Athletes analyse every part of their performance
now, from what we eat to what we wear. When there are so many
world class athletes out there, you’re looking for that tiny detail
which will give you an extra edge and it’s important that our
kit helps you perform to our best. I’m looking forward to wearing
this in Beijing ”.
Chef de Mission for the
Beijing 2008 Olympic Games, Simon Clegg added: “We’ve worked closely
with adidas since the Athens 2004 Olympics to create a kit for
the Beijing 2008 Olympic Games which we believe offers the best
advantage to our athletes. We’re pleased that what has been developed
will cater for the climatic conditions in China as well as giving
Team GB the very latest apparel technologies such as Formotion
and Powerweb.”
Phil Lane , Chef de Mission
for the Beijing Paralympic Games said, “adidas continue to ensure
that all athletes have kit that aids them whatever their discipline
and in the heat of Beijing ClimaCool technology is going to be
especially vital”.
Nick Craggs, Director
of Marketing for adidas commented: “The climate in Beijing will
be a key factor in how our British athletes perform. The Team
GB and ParalympicsGB kit incorporates the highest level of technology,
helping keep athletes performing at their best”.
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