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New research published
by Sport England shows judo has one of the highest level of satisfaction
amongst people taking part in grassroots sport.
Regular participants
from over 40 sports gave an overall satisfaction rating of 80.3
out of 100 across ten areas - including coaching, exertion and
fitness, officiating, facilities and value for money.
The sporting satisfaction
survey is a new piece of research that will provide real insight
to NGBs, enabling them to drive improvements for their customers.
44,390 people across England took part in the survey.
The headline results
show that the sports with the highest overall satisfaction scores
are taekwondo, orienteering, judo and golf. Survey respondents
were recruited among three different types of participant for
each sport - General participants, Affiliated club members and
Talent pool (a sample of athletes on the sport’s talent pathway).
Click
here to download the headline scores
Mihir Warty, Sport England's
Director of Strategy and Research, said:
“This annual survey
will help us to unlock the DNA of sporting participation by revealing
what motivates people to take part, the issues they face, and
the key drivers that will influence them to continue and do more.
“The more we can help
national governing bodies of sport to understand what motivates
and matters to people playing their sport, the more able they
will be to respond to the needs of existing customers and encourage
new participants.”
Scott McCarthy, British
Judo's Chief Executive Officer, said:
“We are delighted to
see our judo family displaying such a high satisfaction rating.
We have a big challenge ahead to increase this satisfaction level,
increase our offerings, and to attract a larger participation
base in the future. Judo is a tremendous sport, in fact
it is more than a sport as it is a lifelong learning process and
we are very much looking forward to working closely with Sport
England to bring the sport to a wider audience.”
The survey was carried
out on behalf of Sport England by Ipsos MORI. It will provide
a robust measure of the progress made by each sport in improving
satisfaction and enable us to track how well the NGBs in which
we have invested are contributing to our national outcomes.
The ‘Satisfaction with the quality of the
sporting experience survey’ was conducted between March and May
2009. The survey will be repeated annually, with the same panel
of people. Respondents were aged 14 and over.
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