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The British Judo Association,
the National Governing Body for the Olympic Sport of Judo in Great
Britain, has appointed sponsorship marketing specialist Purple
Tangerine to assist in the search for corporate partners.
Purple Tangerine will help
source brands who are looking to become a key partner of a major
Olympic & Paralympic sport in the build up to London 2012
and beyond.
Sponsorship opportunities
include association with the British Elite squads, the annual
GB Judo World Cup & all national events, the Enjoy Judo Schools
Development Programme, and the Grading Certificate Scheme.
With a number of sponsorship,
merchandising and advertising options available, British Judo
is offering companies a great opportunity to build a strong association
with judo, and be involved with the development of an emerging
force.
Judo is one of Great Britain’s
most successful Olympic sports, having won 16 medals to date.
The team for Beijing is one of the strongest ever sent to a Games,
including World and European Champion Craig Fallon, and World
medalists Euan Burton, Peter Cousins and Karina Bryant.
The Association operates
a thriving schools development programme called ‘Enjoy Judo’,
which to date has reached over 50,000 children. The Association
also holds competitions and gradings throughout the UK on most
weekends.
Scott McCarthy, CEO
of the BJA, says: “British Judo is in a very strong position withover
850 clubs across the UK and an annual membership growth of 11%
in each of the past two years. Judo is accessible to all ages,
sizes and abilities and has a structured progression via our ‘Grading
Certificate Scheme’. Judo is a way of life which encourages continuous
improvement & development and the strong values of discipline,
tradition, safety and respect.”
Nigel Jones, Managing Director
of Purple Tangerine, says: “The British Judo Association is a
very attractive marketing opportunity with 56 Olympic Judo medals
up for grabs in 2012. As well as this, the sport has more than
40,000 participants in the UK, a number set to grow as the popularity
of the sport increases as 2012 approaches.”
The BJA has continually
proved itself with success at the highest levels including: 16
Olympic & 7 Paralympic medals; 20 World Championship titles;
and 48 European Championship titles.
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