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G4S Security
Services (UK), part of the international security solutions group
G4S plc, is to invest £1 million promoting Judo over the next
four years. The arrangement is intended to boost participation
in the sport by providing the children of G4S’s employees subsidised
Judo lessons, as well as contributions to their kit, licensing
and grading,
The commitment by G4S of
£1m over the next four years represents a real and tangible benefit
that is being received by the sport as the four year cycle towards
London 2012 begins.
It is hoped that the tuition
will encourage discipline and self-control, as well as fostering
physical fitness and a healthier lifestyle. The launch of the
programme comes a week after London Mayor, Boris Johnson, promised
tens of millions of pounds of London Development Agency money
would be spent on coaching young people for long-term sporting
success.
BJA and G4S first started
working together as part of the FTSE-British Olympic Association
(BOA) Initiative, which engages leading British companies to provide
practical, non-financial support to National Governing Bodies
of Olympic Sport to help them to develop into world class, autonomous
organisations.
Doug Hewitson, Managing
Director, G4S Security Services (UK), said: “We’re really excited
by the potential of this programme. Not only does it give us the
opportunity to help British sport, but it’s an ideal way of promoting
key values such as discipline, self-control and physical fitness,
that our business is based upon.
“Offering subsidised tuition
to the families of our staff is an ideal way of promoting Judo
and will no doubt hugely benefit both those taking part and the
sport as a whole in this country.”
Densign White, Chairman,
British Judo Association, said: “We really look forward to working
with G4S over the next four years, and this investment will prove
a further boost to the sport in the UK. The profile of the sport
continues to grow and initiatives such as this will enhance the
sports reputation and ensure future success.”
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