British Judo Commercial Portfolio

Welcome to the commercial section of the British Judo website. After our recent rapid development and modernisation, we are now launching a search for potential partners to help us achieve our vision to become one of the top 5 judo nations in the World.

With a number of sponsorship, merchandising and advertising options available, we can offer companies a great opportunity to build a strong association with judo, and be involved with the development of an emerging force. We have opportunities to suit any marketing plan, and can offer companies the chance to build emotional links with our audiences. Brand exposure can range from local initiatives targeting local audiences, to national programmes gaining national exposure, to international competitors travelling the World and international events achieving international press coverage. The marketing message can be associated with promoting physical activity and a healthy lifestyle to young people, or helping the UK move up the Olympic medal table. Whatever your needs, British Judo will be able to help you achieve your marketing goals.

Judo – The Sport

Judo originated in Japan in 1883 and became an Olympic sport in 1964. It is a competitive sport but also considered an art form, a method of self-defence and a discipline for life. It is an exciting sport to watch, with spectacular throws and incredible strength and athleticism on display in every match.

The sport appeals to a wide age group, from 5 – 75 years and sometimes older! It draws players from the widest possible spectrum of society at large – with a strong ethnic profile and a special appeal in disadvantaged areas.

For more information click on link: Judo – your questions answered

British Judo –The Background

The British Judo Association was formed in 1948. As the National Governing Body for the sport of judo in the UK we provide quality sporting opportunities for young people in the UK and are looking to secure Olympic medals in Beijing 2008 and beyond.

We have over 800 Clubs and over 35,000 individual members affiliated in our active database. 25% of our members are female, and 75% are aged under 16.

After a period of major modernisation, our Head Office is now based at Loughborough University and we have sub-offices in Bath, Bisham Abbey, Sheffield and Wolverhampton. We have a staff of 35 full-time employees and 2 part-time employees, with an annual turnover of £3M.

Judo has been one of the strongest World and Olympic sports in the UK for the past 35 years – with 20 World Championship titles, 16 Olympic medals and 7 Paralympic medals won in total. This success looks set to continue as we have a number of World Class players all looking to increase this medal tally in Beijing 2008, London 2012 and beyond. British Judo is in a strong position to deliver Olympic medals for the UK because of the total number of medals available in the judo competition. With seven weight categories for men and seven weight categories for women, and 2 bronze medallists in each weight category, there are a total of 56 judo medals up for grabs.

British Judo – The Opportunities

We have a wide range of opportunities available, and we can offer tailored sponsorship packages to suit your needs. The table below summarises the key benefits each of our properties has to offer:

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